City of Melbourne

Getting a time constrained audience exploring more.

Working with City of Melbourne, the challenge was to encourage their
Monday to Friday captive audience – city workers – to get out and about on their lunch break.

See what’s achievable within 1 hour.

The smart search shows what can be reached (by foot), done, and returned from within 1 hour. Whether they’re looking for a cheap lunch, a quick culture fix, or places to break a sweat, they can discover what’s near them.

The simple engagement tool removes the barriers – what’s nearby? what’s possible within 1 hour? – and reveals experiences they may have never considered.

 

Explore Melbourne